feedhook · compare

Getting notified of new YouTube videos: the three real options

You're building something that needs to react when a channel publishes — a content pipeline, an agent, an alerting tool. There are exactly three ways to know, and they trade off very differently.

Poll the Data APIRun WebSub yourselfFeedhook
Latencyyour poll interval (minutes–hours; quota forces it up)~8s (push)~8s (push) + hourly sweep backstop
YouTube API quota100 units/search call — polling 50 channels hourly burns the free 10k/daynonenone
Infrastructure you runcron + statepublic always-up endpoint, hub handshakes, lease renewals every ~5 days, XML parsing, retries, missed-push recoverynone — one POST
Missed eventscaught next polllost unless you also pollhourly reconciliation sweep; failed deliveries kept + redeliverable
Verificationbuild itsigned deliveries (HMAC), per-attempt logs, test pings
Costfree (quota-bound)your server + your timefree for 1 feed · $9/mo for 10

When you should NOT use Feedhook

Honesty over conversion: if you need hundreds of feeds at scale, run WebSub yourself — the plumbing is annoying but well-documented, and at that scale owning it is correct. If a daily batch is fine for your product, a simple Data API poll is the least moving parts. Feedhook is for the middle: you depend on minutes-not-hours freshness across a handful of channels and don't want to babysit infrastructure.

What Feedhook actually does

YouTube already pushes — every channel feed supports WebSub (PubSubHubbub), free. Almost nobody uses it because of the plumbing. Feedhook does the plumbing once: subscriptions, handshakes, ~5-day lease renewals, signature verification, parsing, signed delivery with 8 retries over ~9 hours, an hourly missed-push sweep, delivery logs, and redelivery. Live numbers: /metrics. Full contract: /docs.

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